What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (2023)

Last updated in 2 yearsGo through the Rite

Never has there been a social media platform that has an 11-year-old audience and also attracts the older generation in their 50s.

TikTok makes this possible as quickly as possible, so that a growing mass of entrepreneurs use the platform. They create campaigns with the TikTok ad manager.

Table of Contents

  • How did TikTok come about?

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (1)

    TikTok, known as Douyin in China, is a video-sharing social network service owned by a Chinese company, ByteDance.

    It has been used to create different types of videos - short dance to comedy to "educational videos" with durations ranging from 15 seconds to three minutes.

    TikTok did not start as we know it today. The parent company,ByteDancecreated Douyin for the Chinese public.

    After a while, TikTok was created to allow more people outside of the Chinese environment to use the features of the Douyin app.

    Then, in 2018, the magic happened. TikTok merged with Musical.ly, a music platform, and that was the beginning of its dominance.

    So TikTok users started creating content like videos or images merged with music. And today, the TikTok app has been downloaded more than 2 billion times.

    In addition to the social aspect, there is the business side of TikTok. And that's what we're getting into.

    Why you should use TikTok for your business.

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    If you're wondering if you should use TikTok for your business, I'll help you make that decision.

    Last year, 2020, TikTok reached 80 million monthly active users, making it more visible than other social channels such as LinkedIn or Twitter.

    It will also interest you to know that TikTok users spend at least as much time asInstagramand Facebook users.

    This means that customer mindshare is almost the same, if not more, for businesses on TikTok.

    While so many think it's an app for GenZ, most of whom are teenagers, several global brands are using TikTok to connect and build their fan base, which also includes adults.

    One reason for this is that the app is simple and exciting to operate. People with little or no technical skills can grab an iPhone or Android and create enticing, high-engagement content. And if this engagement is focused on a product, it's more money.

    As the app is still gaining momentum, it is not as saturated as otherssocial media-platforms. This means that the faster a brand enters, the easier it is to gain visibility and influence.

    For example, a post on Facebook or Instagram has lower engagement than on TikTok. There will come a time when it will subside. But not now.

    If this app has such potential reach, how can a business benefit from TikTok?

    (Video) TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

    The following sections of this post will discuss this in detail.

    Can you advertise on TikTok?

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    Of course you can. Some people are skeptical about the ability to display ads on TikTok since it was not available before.

    Changes have been made to introduce this feature with TikTok Ads Manager. Apart from the basic types of ads available now, which we will discuss, ByteDance is testing some ideas with certain brands and influencers to see the effectiveness.

    The TikTok ad manager started in 2018 and is still active. So you can be sure that your business can thrive here.

    How do I use TikTok Ads Manager to display ads?

    I will walk you through the process in a few steps. Just know that it's as easy as using other social media apps.

    So we will look at how to:

    1. Download apps
    2. To register
    3. Connect with your audience
    4. Create your campaign

    Download apps

    Visit with a good smartphone and internet accessGoogle Play Butik i Apple iStoreand write TikTok. The app appears immediately and you then install it on your phone.

    To register

    There are several ways to create a new account on TikTok - using your phone number, email address or social media account such as Facebook.

    Please note that you can also create more than one TikTok account using the same method as mentioned above but with different information.

    So let's see how it's done.

    How to create a new account on TikTok with your phone number

    1. Open the TikTok app on your iPhone or Android.
    2. Tap "Me" at the bottom right of your screen.
    3. Tap your username at the top of the screen.
    4. Press "Add Account".
    5. Press "Use phone or email".
    6. Enter your date of birth.
    7. Enter your phone number, then tap "Send Code".
    8. You will receive a 4-digit code. Enter the code and your new account will be created.

    How to create a new account on TikTok with your email address

    1. Open TikTok on your phone.
    2. Tap "Me" at the bottom right.
    3. Tap your username at the top of the screen.
    4. Press "Add Account".
    5. Press "Use phone or email".
    6. Enter your date of birth.
    7. Tap "Email" at the top.
    8. Enter your email address and then press "Next".
    9. Enter a password for your TikTok account and then tap "Next".
    10. Enter a username for your TikTok account, then tap "Login" to create your new account.
    11. Go to your email address and check the message sent to you.

    How to create a new account on TikTok using a social media account

    1. Open the TikTok app.
    2. Tap "Me" at the bottom of your screen.
    3. Tap your username at the top.
    4. Press "Add Account".
    5. You can create a TikTok account using your Facebook, Google, Instagram or Twitter account. Tap your favorite social media.
    6. Enter your login information for your selected social media.
    7. Create a username for your TikTok account and tap "Login" to create your new account.

    Connect with your audience

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    It is important to understand that in order to use a social media platform effectively, you need to understand how the platform works.

    For example, Instagram thrives on videos and images. Twitter, on text. TikTok, a mix of videos or images with sounds that match the content.

    Among other reasons, the platform is a home for young people. More than half of the users ofTikTok usersare between 10 and 29 years old.

    To interact with them, observe the type of content they consume. If it is not present, your ads will not be effective.

    So it is important to learn how to connect with your audience. Start creating simple content from now. As you do, you begin to get involved.

    If you have, let's get into the main deal, which is how you can use TikTok Ads Manager to create ads for your business.

    Create your campaign

    (Video) Uncover the Secrets to Running TikTok Ads in 2023 - Start Here!

    On TikTok, you use the TikTok ad manager to create ads. You start this by creating a TikTok Ads Manager account.

    So how do you get started?

    Create an account

    VisitTikTok Ads Home Pageand click the "Get started" button.

    Next, select your billing country or territory, then choose whether you're using the account for a business or an individual. Then click "Next".

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (6)

    This will take you to the step where you will find some basic information such as your email address and password. Once you've done this, you'll receive a verification code on your email or phone if you're on mobile. And it is used to verify your account.

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (7)

    The next step is to confirm that you agree to the terms and conditions and then click "Sign Up".

    After a while and your brand has been approved, you can log into your dashboard to complete the installation. Then you can follow the steps below to create your TikTok ad.

    Create an ad campaign

    Here you must create an advertising campaign under the 'Campaigns' tab. Then click the "Create" button.

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (8)

    You will then be asked to select the goal of your campaign: to drive traffic, conversions or app installs.

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (9)

    You then name your campaign and set a minimum campaign-level budget. Remember that setting up a lifetime budget (which can be changed) will help you reach as many people as possible quickly.

    Configure the ad group.

    At this point, you choose where your TikTok ad will appear.

    If you choose automatic placement, your ads will appear on all TikTok partner apps. While the “Choose Placement” option allows you to manually choose which of the partner apps you want your ads to appear on.

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    Other changes can then be made based on demographics, including location, gender, age group, language and interest category.

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    You can also target the audience using engagement, app activity andwebsite traffic.

    Create a new ad

    You're done with the ad group, so it's time to create your first ad.

    In TikTok Ad Manager, you have the option to upload an image or video as your ad. But don't forget TikTok's recommendations for their ads. It will help create more engaging content for you.

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    Once you've created the content, you'll have the option to review the ads to make sure you've created them correctly. You can choose to give the ad a name that appears as text above the ad.

    One of the most important elements that most people miss is a call-to-action button. This is what you want your audience to do when they see your ad. These may include "Learn more", "Download now", "Order now", "Buy now".

    When you're done, you can click "Submit" to finish creating your ad.

    Measure your ad effectiveness

    The job has just started after the launch of your ad. You have to measure yourselfTikTok ad performanceto see how the campaign is paying off. There are built-in analytics that can show you how your ad is performing in terms of impressions, clicks, conversions and more.

    (Video) The Complete Guide to TikTok Ads for Shopify

    While doing this, I suggest you get some inspiration from the TikTok inspiration section (link). Use high-resolution images and videos with catchy titles. Focus on one call to action. Then test different styles and settle for the best performing one.

    Types of sponsored ads

    On TikTok, there are several options for displaying sponsored ads. I will name them and explain each one.

    The first is…


    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (13)

    Users see these types of TikTok ads when browsing theirFYP (TO YOUR SIDE)on the platform. The duration can be up to 60 seconds long, although TikTok recommends 9 to 15 seconds for an Infeed ad.

    Users can interact with them by liking, commenting or sharing them. It can also be skipped. It will appear as a full screen view.

    When using Infeed ads, be sure to include an attachmentcall to actionbutton that links to a landing page if you want to take advantage of this ad style, otherwise your marketing won't do much.

    Branded Hashtag Challenge

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (14)

    Using this type allows advertisers to get more engagement, mainly because it inspires users to create their content. You see them ashashtag challengesthat appears at the top of TikTok's Discover page.

    The process goes like this: Users click on the branded hashtag challenge ad...the user is taken to a Brand Challenge page with a description of the challenge, the brand logo and a link to the brand's website. Users create their TikTok content based on your challenge using your hashtag

    I love the way e.l.f cosmetics used this style to create the #eyeslipsface challenge. TikTok users had to show their natural beauty using the song "Eyes.Lips.Face".

    for a chance to win $250 worth of e.l.f. Cosmetics, makeup and skin care products. That campaign got 5 million users and 6 billion views. Yes, 6 billion.

    Trademark acquisition

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (15)

    You cansee an example of this where TikTok promoted their podcast FOR YOU. Brand takeover ads on Tiktok are full-screen ads that appear on FYP as soon as a user opens the app.

    It is a 3 to 5 second video or a 3 second photo. Like the one mentioned earlier, be sure to use it to direct users to a goal, such as aHashtag challengeor landing page. Since users only see one Branded Takeover ad each day, there is less competition.

    TikTok used this ad type to promote its "For You" podcast. Clicking on it will redirect users to the pages of the influencers featured in the ad.

    See ads above

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (16)

    These are video format ads that appear in full screen with audio and autoplay for 60 seconds and appear immediately after the user opens the TikTok app. Never forget to add a call-to-action button to the ad.

    Fire effects

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (17)

    If you are familiar with Snapchat and Instagram, this will be easier. Here you can decide to create shareable stickers, filters and special effects on TikTok to promote yourself. Sometimes you see people andbrands mix this with other advertising.

    The effect is strong because it is popular among TikTok users, which means more engagement.

    Thanks to PUMA's #flashoffuture campaign on TikTok. It is a perfect example.

    collaboration with influencers

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (18)
    (Video) How To Open a TikTok Ad Manager Account

    You can combine any of the listed ads with this category. The strength of this is that it already has an existing audienceinfluence from the influencer.

    All you have to do is check if their niche matches yours. If yes, just continue.

    Are TikTok ads expensive and worth it?

    If this is a question on your mind, then let me help you understand whether TIKTOK is the best app for your ads or not?

    The bigger brands like Nike and Disney advertise on TikTok because of the huge engagement there. Somehow running TikTok ads can be expensive for small businesses. The minimum budget to run a campaign on TikTok is $500.

    You can reach a diverse audience through TikTok ads - between the ages of 10 and 24... the older generation is also coming in to enjoy the benefit of the app.

    TikTok is the most popular place for itinfluencer-marketingmuch better than Facebook and Instagram.

    Within days, your brand can go viral with simple and engaging content.

    TikTok users spend more time on the app, and that means greater reach for advertisers.

    On TikTok, authenticity is celebrated more than any other platform. This authenticity makes it easier to build trust with your audience.


    If you research social media trends, you will see that video is the future. And users are drawn to a platform that gives them the flexibility to easily create what they want.

    This experience is what TikTok offers its users. You might as well join the bandwagon because that number is growing exponentially.

    What is TikTok Ads Manager - Complete Guide to Using TikTok Ad Manager (19)

    Go through the Rite

    I am an experienced media manager, complex problem solver in practice, a strategic thinker who can lead teams to achieve business and revenue goals

    I am passionate about blogging | Social Media Influencer | Digital Marketing | SEO and content optimization | Email Marketing, Lead Generation | Audience development and engagement | Food, health, technology and lifestyle editorial... to help other creatives achieve their goals.

    Helping people realize their potential is my passion and helping organizations discover that talent is my job.

    You are welcome to contact me directly

    (Video) How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)


    How does TikTok ad manager work? ›

    There are two ways to create campaigns on the TikTok Ads Manager—a simplified version and a custom version.
    When you select Simplified Mode, TikTok will present you with four options to determine a goal (or campaign objective) for your campaign:
    1. Increase traffic. ...
    2. Drive community interaction. ...
    3. Generate customer leads.
    Jan 23, 2023

    Should I use TikTok ads manager simplified or custom? ›

    Now, choose the Ads Manager mode you want to start with. We recommend Custom Mode. Simplified Mode is a streamlined process that lets you quickly create and launch ads with fewer features and settings. Custom Mode gives you more ad types, targeting options, and other advanced features—use this one.

    What is the difference between promote and ads manager on TikTok? ›

    The biggest difference between Promote and Spark Ads is that Sparks Ads lets you boost content that other TikTok users have created in addition to your own content.

    What is the difference between TikTok ads manager and business center? ›

    What Is TikTok Business Center, and When Should You Use It? The Business Center is a tool found in TikTok Ads Manager specifically designed to handle all collaborative marketing efforts. TikTok Business Center enables brands to centralize their teams (social media managers, ad specialists, etc.)

    Are paid TikTok ads worth it? ›

    TikTok Ads Can Offer Great Value

    As of 2022, TikTok ads also have a $10 CPM (cost per thousand impressions), a $1 CPC (cost per click), and you must spend at least $500 for a single campaign. Compared to other social media platforms, TikTok is not an expensive advertising platform, but not the cheapest one either.

    Is TikTok promotion worth it? ›

    Yes, TikTok Promote is worth it! With over 500 million active users, TikTok is a social media platform you don't want to miss out on. As a business, being active on TikTok can help you reach new customers and grow your brand. It is becoming common practice to promote TikTok's today as a marketing strategy.

    How much does a TikTok advertising manager get paid? ›

    Brand Manager salaries at TikTok can range from $75,600 - $123,000. The Marketing Department at TikTok earns $11,419 more on average than the Operations Department. Last updated 20 days ago.

    How much does a TikTok ad cost? ›

    TikTok ads start at $10 per CPM (cost per 1000 views). Also, they require you to spend a minimum of $500 on a campaign. So you aren't going to use formal TikTok ads for a cheap and cheerful viral marketing campaign.

    How much does TikTok ads cost per click? ›

    Similar to other social ad platforms, you can customize the amount you spend and personalize your bid strategy. Typically, advertisers on TikTok pay a median price of $1.00 for every click and a CPM (cost per 1,000 impressions) of $10.

    Can you run TikTok ads without business account? ›

    In order to use the TikTok Ads Manager, you'll need to have a business account for the platform. Switching over is both free and easy. In the app, simply go to Settings and Privacy, then Manage Account, and tap Switch to Business Account.

    Does business account get you more views on TikTok? ›

    11. Set up a TikTok Creator or TikTok Business account. TikTok's pro accounts won't give you a boost on to the FYP, but both the Creator and Business accounts give you access to metrics and insights that can help you better analyze and understand your audience.

    How can I improve my TikTok ads performance? ›

    You're a TikTok Expert Now
    1. Update Your Campaign Goals.
    2. Review Your Target Audience.
    3. Get (More) Creative.
    4. Experiment With Your Bid and Budget.
    5. Partner With Influencers.
    6. A/B Test Whenever Possible.
    7. Track Your Performance.
    8. You're a TikTok Expert Now.

    What are the best practices for TikTok paid ads? ›

    Ready for Better TikTok Ads? Follow These 12 Best Practices
    • Set measurable performance goals. ...
    • Stay aware of trends and subcultures. ...
    • Partner with creators. ...
    • Create videos for full-screen vertical viewing. ...
    • Keep variety and visual appeal top of mind. ...
    • Create short and sweet videos. ...
    • Center your brand and CTA. ...
    • Always add captions.
    Mar 14, 2023

    Should I turn on branded content on TikTok? ›

    Branded Content Toggle. The Branded content toggle helps you communicate clearly when a commercial relationship exists between you and a business. You must enable the Branded content toggle when posting Branded content on TikTok.

    How much does TikTok pay per 1,000 views? ›

    As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views. Learn more about the TikTok Creator Fund here.

    What happens if you don't pay TikTok ads? ›

    TikTok reserves all rights to cease any ongoing Ad campaign or reject any new Ad campaign if your Account Balance is insufficient. ii. if your Billing Threshold has not been met, on a weekly basis (“Billing Cycle”).

    How much should I spend on TikTok promote? ›

    The minimum spend for a TikTok promotion is $3 USD per day, and the maximum spend is $1,000 per day. TikTok will give you a range of estimated video views as you set your budget and timeline. As a broad benchmark, TikTok says you can reach up to 1,000 views for as little as $10.

    How many followers do you need on TikTok to get promotions? ›

    If you can build an engaged following that focuses on a particular activity or topic, you can start making money with around 10,000 followers. Build trust with your audience and they're more likely to engage with your sponsored content. As a result, brands are more likely to contact you to promote their products.

    How can I promote my TikTok for free? ›

    How to Promote TikTok Videos for Free
    1. Excite Viewers with High-Quality Content.
    2. Amplify Your Video Reach With Popular Hashtags.
    3. Post on TikTok at the Right Time.
    4. Run a TikTok Giveaway or Contest.
    5. Embed TikTok Videos in Your Blog Posts.
    6. Add Your Best Videos to Your Sidebar.
    7. Cross-Promote TikTok Videos on Other Social Networks.
    May 19, 2023

    How long does it take for TikTok ads manager to review? ›

    TikTok Ad Review Process

    When you submit an ad for review, it usually takes 24 hours to review.

    How much do TikTok marketing managers make? ›

    How much does a Marketing Manager make at TikTok in the United States? Average TikTok Marketing Manager yearly pay in the United States is approximately $30,994, which is 57% below the national average.

    How much do TikTok managers get paid? ›

    Average TikTok Content Manager yearly pay in the United States is approximately $51,000, which is 18% below the national average.


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